Telling the Story of our Breakthroughs
October 2019
Dear friend,
Last month, the University of Colorado Anschutz Medical Campus launched our first-ever marketing campaign together with our on-campus hospital partners, Children’s Hospital Colorado and UCHealth University of Colorado Hospital. This Is Breakthrough is a wide-ranging effort to elevate the visibility of our campus, and highlight the talented people and life-changing treatments that are transforming health care.
As a member of our community of support, we want to thank you. You help us attract the best minds in medicine, push the boundaries of the possible in our research labs, and lead at the forefront of education in a diverse array of fields. Your partnership
helps make extraordinary achievements and new discoveries possible, and we look forward to sharing them far and wide.
We’re proud of this effort and eager to give you a glimpse at how we will share the work you help make possible.
You will soon see This Is Breakthrough in local and national media, in our first-ever TV commercials and ads in print, digital and radio, at conferences and in outdoor locations – all aimed at telling the story of the Anschutz Medical Campus to the world by featuring actual faculty and their innovative work.
We have a long history of addressing some of the most pressing health issues facing our world and, with This Is Breakthrough, our goal is to ensure that people and families from coast to coast know us as a preeminent destination for world-class health
science, education and care.
Thank you for helping us accomplish tomorrow’s breakthroughs today.
Best,
Donald M. Elliman