The University of Colorado Anschutz Medical Campus recognizes the importance of grammatical consistency and accuracy throughout its communications. Our editorial style for the Office of Communications is based upon the Associated Press Stylebook, with the following exceptions and refinements.
For publishing purposes: CU Anschutz's official typeface is Neue Helvetica. Arial can be used in other publications.
The correct and consistent use of our name across all communications and media is essential to building awareness and reinforcing our identity.
Full name/first use:
Short name/subsequent use:
All other uses or variations are unacceptable, including:
Depending on audience, consider adding similar First/Short/Second instance conventions seen above with University of Colorado and CU preceding the names of the schools and college on campus.
For brand strengthening purposes, be sure to establish the center or institute’s connection to CU Anschutz. Avoid using acronyms unless previously mentioning the name of the center or institute.
The University of Colorado Anschutz Medical Campus is a world-class medical destination at the forefront of transformative science, medicine, education and patient care. The campus encompasses the University of Colorado health professional schools, more than 60 centers and institutes, and two nationally ranked independent hospitals - UCHealth University of Colorado Hospital and Children's Hospital Colorado – which see more than 2 million adult and pediatric patient visits yearly. Innovative, interconnected and highly collaborative, the University of Colorado Anschutz Medical Campus delivers life-changing treatments, patient care and professional training and conducts world-renowned research. For more information, visit www.cuanschutz.edu.