Business Communication
Effective, brand-supportive communications are not limited to marketing and advertising. The most common methods of communication—email, phone even mailed correspondence—are equally valuable opportunities to positively establish ourselves through the correct and consistent application of our identity.
For all branded stationery and email signatures, only the main CU Anschutz university logo should be used. Department or school-specific logos are not permitted in these materials to ensure consistency and reinforce the university's overall brand identity. This approach maintains a unified and professional appearance across all official communications.
Stationary
The design and layout for all CU stationery is standardized throughout the University of Colorado system. Deviations from the format of any kind—including custom layouts, designs, changes in type size or font, or addition/replacement of graphic elements—are not permitted. With a few, pre-approved exceptions, the campus logo (Anschutz or dual campus) is used on all stationery for university schools, colleges, departments, units and centers. For questions, please contact the Brand Manager.
If you have CU-installed Microsoft Word our branded letterhead templates are built in; simply go to File > New from Template, and you'll find a folder called CU Anschutz Templates. Otherwise, you can find letterhead templates on Image Relay.
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Stationary
Business cards follow a standardized design with the CU Anschutz logo at top left. Name, title and affiliation are listed below in the left column, with address and contact information in the corresponding right column. A mandatory university website address is located in the bottom left corner.
Reverse-side content
Additional addresses and/or contact information may be listed on the reverse side of CU business cards. With the exception of social media icons (Facebook, Twitter, Instagram, etc.), graphics or design elements are not permitted on the reverse side of university business cards. This includes taglines, slogans, logos or marks of any kind.
Student business cards
Current CU Anschutz students may order university business cards. Student cards must include a major or degree program directly beneath the student’s name, along with the estimated graduation year.
All official business cards must be ordered through Print Services.
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