Strategic Electronic Communications: Getting Your Message Across
At a complex organization like University of Colorado Anschutz Medical Campus, getting your message across effectively to the right audience at the right time can be a challenge.
Understanding the tools and channels available can help you increase the effectiveness of your communications.
MASS ELECTRONIC COMMUNICATIONS POLICY
The CU Anschutz Medical Campus adopted its first mass electronic communications policy ‒ CU Anschutz Policy 3019A ‒ in March 2023 to streamline and target campus communications, and to better align with CU systemwide policy APS 6002.
Under the policy, messages sent to the entire campus are only permitted when they meet specific guidelines and have leadership-level approval. This includes messages sent through the CU eComm program and Outlook Listservs.
Events are promoted via the events calendar. Students and employees can view posted events and sign up for event digest emails on specific events or event categories.
Frequently Asked Questions
Campus Email Lists & Alternatives
Learn about campus email lists, and alternatives to campuswide emails and listservs, from the Office of Information Technology.
ECOMM PROGRAM
The University of Colorado eComm program is the CU system’s official solution for email marketing and event management.
This suite of applications ‒ including Salesforce, Marketing Cloud and Cvent ‒ enables eComm users to engage with internal and external audiences in a compelling, compliant and data-driven manner.
The CU eComm program provides licensed CU Anschutz communicators with innovative digital tools that are secure and aligned with university policy and federal law. The program draws real-time data from CU’s employment and academic databases. Professional templates help ensure your communications meet branding and accessibility standards.
Please note that there is a subscription fee and training required to obtain a CU eComm license. More information is available below.
eComm Requests & Processes
eComm Questions
For eComm questions, please email ecomm@cuanschutz.edu.
OTHER CHANNELS
The events calendar is the central hub for promoting and learning about campus activities, conferences and other events.
Students and employees can submit an event using the submission form.
Users can view posted events and sign up for event digest emails on specific events or event categories.
Find FAQs about the events calendar here.
Contact events@cuanschutz.edu with questions.
Several targeted information channels exist for sharing information about university research activities with internal and external audiences.
Research Funding, News & Events
The Research Bulletin newsletter is distributed twice monthly to the campus research community. Content includes funding opportunities, campus events and research news. Please email ResearchAdminComm@cuanschutz.edu with your request to include a funding opportunity or research-related announcement in this email newsletter.
Subscribe to the Research Bulletin here.
Research Studies
The Research Studies website is a resource for promoting actively recruiting studies at CU Anschutz. Community members can search the site for relevant studies/clinical trials and reach out to study teams directly for information and eligibility specifics.
The Research Studies website pulls study information directly from Oncore, the clinical trials management system. More information on how to customize your study’s page on the website is available here.
In addition, the bimonthly Research Studies newsletter promotes actively recruiting clinical trials to campus and community members. Recruitment postings can be submitted for inclusion in the Research Studies enews by submitting your information online. For additional information or questions, please email ResearchStudies@cuanschutz.edu.
Resources for social media registration, as well as guidance and templates, are available here.
Contact the communications team for assistance.The CU Anschutz Student Newsletter is distributed every Monday to the student body. Content includes student affairs updates and announcements, upcoming events, opportunities to get involved and more.
Students and employees can submit information for inclusion using the submission form.
Contact studentaffairs@cuanschutz.edu with questions.TOOLS & TEMPLATES
Numerous tools and templates are available to assist you with your communications.
- The Office of Communications website offers brand and editorial guidelines, downloadable logos, photos and imagery, and templates for flyers, presentations and more.
- The Office of Information Technology website offers numerous tools, software programs and services that are secure and supported by the OIT service desk.
- CU Design & Print Services offers graphic design services and printing services for jobs of all sizes.
- CU Productions offers video and media production services, as well as event video and photography.